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<!--Generated by Squarespace Site Server v5.9.1 (http://www.squarespace.com/) on Tue, 09 Feb 2010 14:23:15 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/"><rss:title>Jim Fitzpatrick Eco Auto Detailing Column</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-02-09T14:23:17Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.1 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/24/letm-mow-lawns.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/7/the-leaky-bucket.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/13/industry-association-what-if.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/4/beer-summit-just-what-our-industry-needs.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/31/are-you-a-triple-bottom-line-company.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/28/proud-parent-moment-vote-ever-day.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/22/npdes-regulations-need-to-know-and-my-opinion.html"/><rdf:li rdf:resource="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/21/introduction-of-a-water-mart-eco-detailer.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/24/letm-mow-lawns.html"><rss:title>Let'm Mow Lawns!</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/24/letm-mow-lawns.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-09-24T13:56:41Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>&nbsp;</p>
<p>So, <span style="font-size: 120%;">you are down on your luck, out of work, looking to make a couple extra bucks &hellip; why do we as professionals allow them to choose the Detailing Industry?&nbsp; We do we tolerate it?&nbsp; Why do some think it is ok?</span></p>
<p><span style="font-size: 120%;">There are very few industries that would allow such a possibility.&nbsp; Landscaping, House Painting, Window washing, etc.&nbsp; With a low level of investment you can enter, practice a little, and start looking for customers.</span></p>
<p><span style="font-size: 120%;">Then there are industries you cannot hang a shingle and profess expertise.&nbsp; Can&rsquo;t be a Plumber or an Electrician.&nbsp; Doctors and Lawyers are not an option.</span></p>
<p><span style="font-size: 120%;">Yes there are shady tree mechanics, mostly Do It Yourselfers, but the Jiffy Lubes of the world have captured that market.&nbsp; Same with muffler folks .</span></p>
<p><span style="font-size: 120%;">Yet here we are in the Detailing industry where it seems a constitutional right to cheat.&nbsp; I am having a hard time grasping why some advocate acceptance for those that are down on their luck that it is ok to waltz into our industry and perform a gypsy bucket and hose operation.&nbsp; And far more of the industry simply accepts it as fact and a norm.</span></p>
<p><span style="font-size: 120%;">Yet when I go to Regulators and Municipalities, they do not think of our industry as the Top 5%&rsquo;ers, with fancy rigs, nice shops, well dressed uniforms, trained, appropriate equipment for their model &hellip; they think of the industry as these stealth operators, who sneak onto properties, create a polluted mess, and leave before the thin ranked &nbsp;enforcement arrives.&nbsp; They see our industry as a water quality issue, not a group of professionals.</span></p>
<p><span style="font-size: 120%;">The Car Wash industry has a drop a dime program.&nbsp; If a plumber found out that an operator in his trading area did not have the appropriate Certification and License &hellip; he turns him in!&nbsp; Yet in our industry, most seem conditioned to live and let live.</span></p>
<p><span style="font-size: 120%;">This week, in my trading area, a renegade siphoned off a large chunk of customers.&nbsp; Comes into our building without permission and drops flyers &hellip; $8.00 per wash.&nbsp; $69 per &ldquo;complete detail&rdquo; and yields 50 cars that day.&nbsp; No wash mat, no reclamation, no speak a da English, no right to work.&nbsp; I am sure he and his guys had bills to pay, maybe down on their luck.&nbsp; In my trading area, my nearest competitor is 100 yards, not 10 miles.&nbsp; So there are plenty more rocks where this stealth operator slide out from under.</span></p>
<p><span style="font-size: 120%;">This is the guy who makes Regulators&nbsp; regulate, and increase our cost structures.&nbsp; This is the guy that sets a price expectation that extra energy is required to overcome, and let&rsquo;s face it, in this economy, folks are shopping on price, I don&rsquo;t care what anyone &nbsp;says.&nbsp;</span></p>
<p><span style="font-size: 120%;">You can avoid price by being in business for 20 years &hellip; but I would argue, as you may have guessed, that your business could have been significantly larger if not for these renegades.&nbsp; If we can clean up our industry, I think we can go out and significantly increase the penetration of customers that detail.&nbsp;</span></p>
<p><span style="font-size: 120%;">I see a day when a group of IDA members can get a national account by linking together and saying &ldquo;We are the cream of the crop, and we as a group, can demonstrate the benefits of Certified Detailing Business&rdquo;.&nbsp;</span></p>
<p><span style="font-size: 120%;">I know that any supplier reading this is thinking, &ldquo;Yea, that&rsquo;s all well and good Mr Eco, Senor Green guy, whatever, but do you realize that more than half my business would walk out the door if I set a standard that I would only sell to the people you describe here&rdquo;.&nbsp; Yes, I get that is a problem, and that many suppliers are the problem, but I also think they can be part of the solution, so long as they do not advocate any cutting of corners.&nbsp; Imagine a day when the Suppliers would openly advocate such positions, because they now could sell to the Car Wash Detail Center from a position of strength and respect.&nbsp; And the Dealerships were now seeking trained and certified Detailers.&nbsp; And Regulators were working with our industry, instead of against us, but there ordinances helped sell necessary equipment.</span></p>
<p><span style="font-size: 120%;">Ah, wouldn&rsquo;t that be a great world.&nbsp; Well it can be &hellip; if only we are willing to change behavior and thinking &hellip; no easy task.</span></p>
<p><span style="font-size: 120%;">So, I start and end with &hellip; <strong>LET&rsquo;M MOW LAWNS!</strong></span></p>
<p><span style="font-size: 120%;">&nbsp;</span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/7/the-leaky-bucket.html"><rss:title>The Leaky Bucket</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/9/7/the-leaky-bucket.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-09-07T16:50:52Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span style="color: black;">I suggest marketing the environmental benefit and water conservation opportunity to bring your car to a commercial car wash or detail center!</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Last week, I was on the local TV station &hellip; marketing green.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Today, I was on the local Radio Station &hellip; marketing green.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Next week, I will start a weekly column in the local news on local water issues &hellip; marketing green.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">It is easy &amp; fun, gets me very involved in the community, provides an outlet for my passion about water&nbsp;... and it is FREE.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Coupons are a tool.&nbsp; They provide a call to action.&nbsp; I sold them for almost 10 years.&nbsp; Val Pak &amp; Money Mailer are full of local car washes trying to pull in the local trading area.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Trouble is that it is mass marketing.&nbsp; Try and give a high offer to stimulate trial and you wind up wasting money as it is a fire sale to an existing customer base.&nbsp; To low a value, and you will not attract new customers.</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Maybe the best tactic is to have multiple offers.&nbsp; One to create awareness &amp; trial, one to drive repeat and another increase services per occasion.&nbsp; </span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">Try as one might, those are the only 3 ways to increase volume.&nbsp; I am a fan of the &ldquo;<strong>Leaky Bucket</strong>&rdquo;.&nbsp; Think of your business as a bucket.&nbsp; In order to grow volume, you must do 2 things.&nbsp; First, plug the leaks.&nbsp; Leaks are because they moved, started washing at home, chose a competitor.&nbsp; Strategy is to increase frequency and services per occasion, preventing them from lapsing.&nbsp; Then, you can turn on the tap of bringing in new customers.&nbsp; Once new, then they are a customer, you can shift to the tactics of frequency &amp; services per occasion.&nbsp; Businesses that decline have leaks, with nothing from the tap, or they leak at a greater rate than the volume of new cusotmers.&nbsp; Those that are flat mean that the tap is flowing at the same rate of leaks.&nbsp; Those that grow plug leaks and turn on the tap!</span></p>
<p><span style="color: black;">&nbsp;</span></p>
<p><span style="color: black;">I am not a big fan of a discount, so I try to do throw ins vs $ &amp; % off.&nbsp; Although, I operate in shopping malls, where every store has a big ole 40% off sign, or something screaming discount.&nbsp; So I must often face my own reality.&nbsp; Once they have come to you, then awareness &amp; trial have been accomplished, now you have to give&rsquo;m a reason to come back.&nbsp; These days service and a smile may not be enough &hellip; don&rsquo;t let&rsquo;m leak!</span></p>
<p>The Leaky Bucket is a conceptual approach to thinking about your business as a bucket.&nbsp; There are lots of tactics, but the process is always the same.&nbsp; First, you have to create awareness.&nbsp; That leads to trial.&nbsp; Once a customer, then there are only 2 ways to grow their business and it is to change behavior.&nbsp; Either increase frequency and / or increase services per occasion.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/13/industry-association-what-if.html"><rss:title>Industry Association ... What if?</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/13/industry-association-what-if.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-08-13T14:41:05Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">So, I have an opinion on an Industry Association, and I believe that the Industry needs one.<span style="mso-spacerun: yes;"> </span>I think this Industry has, is and possible will be challenged to develop a strong and meaningful Association. <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">First, some thoughts about an Association, then some suggestions. <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Calibri;">Let me share some &ldquo;what ifs&rdquo;&hellip;</span></span></span><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What if one day we could work with our Car Wash Detail brothers, and collectively define an acceptable definition of &ldquo;Detailing&rdquo;.<span style="mso-spacerun: yes;"> </span>Perhaps even define subcategories of the Express, or what I call Maintenance &amp; Protection that is clearly different from the Reconditioning segment.<span style="mso-spacerun: yes;"> </span>What if we could not only establish peaceful coexistence, but a healthy relationship that mutually benefits as we all educate customers and grow the Detailing pie? <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Wouldn&rsquo;t it be great if our industry had a seat at the table with the Car Manufacturers?<span style="mso-spacerun: yes;"> </span>To have a credible discussion about how cars are designed so they can be cleaned and maintained.<span style="mso-spacerun: yes;"> </span>What if we got some service intervals introduced, like when to change you oil, only when to apply a wax? <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;">&nbsp;</span>What if there we standards applied to basic and high line Detailing.<span style="mso-spacerun: yes;"> </span>An Association certifies a Training facility, the Industry gets trained to a standard.</span></span></span><span style="font-family: Calibri; color: #000000; font-size: small;"> <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">How about gaining credibility with Regulators?<span style="mso-spacerun: yes;"> </span>What if membership in an Industry Association carried credibility that you could demonstrate to Regulators, or City Enforcement that you are compliant<span style="mso-spacerun: yes;"> </span>to the standards set forth in the Association. <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What if an Association gave a seal of approval for products or could influence products of manufacturers.<span style="mso-spacerun: yes;"> </span>Instead of the manufacturer focus on the DIY segment, maybe we could get real focus for the pros.<span style="mso-spacerun: yes;"> </span>How about a Car Dealer who an Association could educate to elevate status to a &ldquo;new detailer&rdquo; from lot boy, porter, shuttle driver or sweep up guy? <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Calibri;">One industry guru dreams of a day when Detail Shops could be certified to prepare certified used cars.<span style="mso-spacerun: yes;"> </span>Or an Association could influence and partner with a Manheim on standards.</span></span></span><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What if our Associating was more open?<span style="mso-spacerun: yes;"> </span>What if we could see Agendas, Minutes, etc.<span style="mso-spacerun: yes;"> </span>What if the Bylaws were amended to necessitate transparency, so we knew what the Board was doing at every step? What if when a Board Member resigned, it was Membership that decided the new Board member? <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Saved the best for last &hellip; What if the IDA contacted the NAPDR and suggested a merger?<span style="mso-spacerun: yes;"> </span>My opinion is that the Industry cannot support 2 Associations.<span style="mso-spacerun: yes;"> </span>So, rather than let one, or even both fail, why not combine forces?<span style="mso-spacerun: yes;"> </span>Offer any NAPDR Member a year membership into the IDA. <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What if we kept the President and Executive Director and used this Industry Event as a spring board to have new elections for the combined Board? <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Anyway, I think we need an Association, with a Board that can muster Membership participation. <br /></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What if we had a strong Association with Members who actively participated in the greater good?<span style="mso-spacerun: yes;"> </span>To steal a line from JFK &hellip; &ldquo;Ask not what your Association Can do for you &hellip; ask what you can do for your Association!&rdquo;<span style="mso-spacerun: yes;"> </span>So what if each current Member actively recruited 10 new Members &hellip; then we would be a powerful Association with over 1,000 Members strong!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">What think?</span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/4/beer-summit-just-what-our-industry-needs.html"><rss:title>Beer Summit ... just what our industry needs!</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/8/4/beer-summit-just-what-our-industry-needs.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-08-04T14:48:14Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I feel a little bit like Al Gore &hellip; I invented the Beer Summit.<span style="mso-spacerun: yes;"> </span>Actually, I am Irish, so I am sure I stole it from an ancestor or 2, and the genes are predisposed to finding such an event to my liking.<span style="mso-spacerun: yes;"> </span>And, I think Guinness is Mother&rsquo;s milk.<span style="mso-spacerun: yes;"> </span>It is my preferred meeting place, and often necessary when challenging discussions are to take place, or some levity is needed to break the ice.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">But the Beer Summit does have an aspect called the &ldquo;Teachable Moment&rdquo;.<span style="mso-spacerun: yes;"> </span>I think that is an important concept to consider here, in our industry, right now.<span style="mso-spacerun: yes;"> </span>This industry, maybe like others, has the ever presence of massive egos.<span style="mso-spacerun: yes;"> </span>Honestly, I know I do.<span style="mso-spacerun: yes;"> </span>Maybe we can all take some time for a teachable moment, we have so much work to do within our business and together within our industry.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Here&rsquo;s another concept, called the Radio Dial Concept.<span style="mso-spacerun: yes;"> </span>Think of a cars tachometer.<span style="mso-spacerun: yes;"> </span>Measure RPM&rsquo;s.<span style="mso-spacerun: yes;"> </span>for the visual sake of the argument, let&rsquo;s say it is a semi circle, one to 10.<span style="mso-spacerun: yes;"> </span>Round about 7, it starts to redline into a danger zone &hellip; warning warning, she&rsquo;s a gonna blow!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Now, think about your greatest strength &hellip; mine is aggressive, assertive tenacity.<span style="mso-spacerun: yes;"> </span>Tremendous strength, has served me so well in converting activity into achievement.<span style="mso-spacerun: yes;"> </span>Couldn&rsquo;t have done the things I have done without it, can&rsquo;t imagine me without it.<span style="mso-spacerun: yes;"> </span>However, my greatest strength is also my greatest weakness &hellip; Radio Dial Concept.<span style="mso-spacerun: yes;"> </span>When I am humming along at 6 or 7, I am un freakin stoppable!<span style="mso-spacerun: yes;"> </span>Hit 7 and wagon wheels start coming off.<span style="mso-spacerun: yes;"> </span>I take my foot, only because my head is too bloody, and crash through the door.<span style="mso-spacerun: yes;"> </span>Only to find, ooops, wrong door, or with a little patience, I was about the get handed a key and invited in.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">So, you are patient and thoughtful &hellip; but you did not act!<span style="mso-spacerun: yes;"> </span>Thorough and great analytical skills &hellip; you get bogged in the details.<span style="mso-spacerun: yes;"> </span>You have tremendous technical skills yet sometimes cannot see the forest for the trees.<span style="mso-spacerun: yes;"> </span>Put yourself on the Radio Dial Concept, find that Red Zone, and avoid it.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">An ego is a wonderful thing &hellip; makes us who we are and often is the genesis of great things &hellip; but not in the RED ZONE.<span style="mso-spacerun: yes;"> </span>Just a friendly suggestion try and keep it in check.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I need to work hard to develop relationships, and improve the ones I have.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Feel so strongly on a topic &hellip; then perhaps we could act like Mother Theresa.<span style="mso-spacerun: yes;"> </span>No way could you get her to an anti war demonstration &hellip; but sign here up for a Peace March!<span style="mso-spacerun: yes;"> </span>Use your ego, find the positive.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">And, let&rsquo;s all have a Beer Summit separately together.<span style="mso-spacerun: yes;"> </span>Next time you raise your glass, Beer, NA Beer, Wine, Milk or my second favorite beverage &hellip; water &hellip; take the opportunity to put your ego in check and see if we can&rsquo;t all find the Peace March.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Bottoms up!<span style="mso-spacerun: yes;"> </span>Slainte (That&rsquo;s Irish for Cheers)</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&ldquo;Can&rsquo;t we all just get along&rdquo;<span style="mso-spacerun: yes;"> </span>Rodney King </span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/31/are-you-a-triple-bottom-line-company.html"><rss:title>Are you a Triple Bottom Line Company?</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/31/are-you-a-triple-bottom-line-company.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-07-31T18:27:55Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span style="text-decoration: underline;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;">What is the definition?</span></span></span></span></strong></p>
<p style="background: #f8fcff;"><span style="font-size: 11pt;"><a href="http://en.wikipedia.org/wiki/Triple_bottom_line"><span style="font-size: 140%;">Wikipedia defines</span></a><span style="font-size: 140%;"> it as &hellip;</span></span><span style="font-size: 11pt; mso-ansi-language: EN;"><span style="font-family: Times New Roman;"><span style="font-size: 140%;"> </span></span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN;"><span style="font-size: 140%;">The <strong>triple bottom line</strong> (abbreviated as "<strong>TBL</strong>" or "<strong>3BL</strong>", and also known as "<strong>people, planet, profit</strong>") captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological and social. With the ratification of the </span><a title="United Nations" href="http://en.wikipedia.org/wiki/United_Nations"><span style="font-size: 140%;">United Nations</span></a><span style="font-size: 140%;"> and </span><a title="ICLEI" href="http://en.wikipedia.org/wiki/ICLEI"><span style="font-size: 140%;">ICLEI</span></a><span style="font-size: 140%;"> TBL standard for urban and community accounting in early 2007, this became the dominant approach to </span><a title="Public sector" href="http://en.wikipedia.org/wiki/Public_sector"><span style="font-size: 140%;">public sector</span></a><span style="font-size: 140%;"> </span><a title="Full cost accounting" href="http://en.wikipedia.org/wiki/Full_cost_accounting"><span style="font-size: 140%;">full cost accounting</span></a><span style="font-size: 140%;">. Similar UN standards apply to </span><a title="Natural capital" href="http://en.wikipedia.org/wiki/Natural_capital"><span style="font-size: 140%;">natural capital</span></a><span style="font-size: 140%;"> and </span><a title="Human capital" href="http://en.wikipedia.org/wiki/Human_capital"><span style="font-size: 140%;">human capital</span></a><span style="font-size: 140%;"> measurement to assist in measurements required by TBL, e.g. the ecoBudget standard for reporting </span><a title="Ecological footprint" href="http://en.wikipedia.org/wiki/Ecological_footprint"><span style="font-size: 140%;">ecological footprint</span></a><span style="font-size: 140%;">.</span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN;"><span style="font-size: 140%;">In the </span><a title="Private sector" href="http://en.wikipedia.org/wiki/Private_sector"><span style="font-size: 140%;">private sector</span></a><span style="font-size: 140%;">, a commitment to </span><a title="Corporate social responsibility" href="http://en.wikipedia.org/wiki/Corporate_social_responsibility"><span style="font-size: 140%;">corporate social responsibility</span></a><span style="font-size: 140%;"> implies a commitment to some form of TBL reporting. This is distinct from the more limited changes required to deal only with ecological issues.</span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN;"><span style="font-size: 140%;">In practical terms, triple bottom line accounting means expanding the traditional reporting framework to take into account </span><a title="Ecology" href="http://en.wikipedia.org/wiki/Ecology"><span style="font-size: 140%;">ecological</span></a><span style="font-size: 140%;"> and </span><a title="Social" href="http://en.wikipedia.org/wiki/Social"><span style="font-size: 140%;">social</span></a><span style="font-size: 140%;"> performance in addition to financial performance.</span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN;"><span style="font-size: 140%;">The phrase was coined by </span><a title="John Elkington" href="http://en.wikipedia.org/wiki/John_Elkington"><span style="font-size: 140%;">John Elkington</span></a><span style="font-size: 140%;"> in 1994.<sup id="cite_ref-0"><a href="http://en.wikipedia.org/wiki/Triple_bottom_line#cite_note-0">[1]</a></sup> It was later expanded and articulated in his 1998 book <em>Cannibals with Forks: the Triple Bottom Line of 21st Century Business.</em><sup id="cite_ref-1"><a href="http://en.wikipedia.org/wiki/Triple_bottom_line#cite_note-1">[2]</a><a href="http://en.wikipedia.org/wiki/Triple_bottom_line#cite_note-2">[3]</a></sup> </span><a title="Sustainability" href="http://en.wikipedia.org/wiki/Sustainability"><span style="font-size: 140%;">Sustainability</span></a><span style="font-size: 140%;">, itself, was first defined by the </span><a title="Brundtland Commission" href="http://en.wikipedia.org/wiki/Brundtland_Commission"><span style="font-size: 140%;">Brundtland Commission</span></a><span style="font-size: 140%;"> of the United Nations in 1987.</span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN;"><span style="font-size: 140%;">The concept of TBL demands that a company's responsibility be to </span><a title="Stakeholders" href="http://en.wikipedia.org/wiki/Stakeholders"><span style="font-size: 140%;">stakeholders</span></a><span style="font-size: 140%;"> rather than </span><a title="Shareholders" href="http://en.wikipedia.org/wiki/Shareholders"><span style="font-size: 140%;">shareholders</span></a><span style="font-size: 140%;">. In this case, "stakeholders" refers to anyone who is influenced, either directly or indirectly, by the actions of the firm. According to the </span><a title="Stakeholder theory" href="http://en.wikipedia.org/wiki/Stakeholder_theory"><span style="font-size: 140%;">stakeholder theory</span></a><span style="font-size: 140%;">, the business entity should be used as a vehicle for coordinating stakeholder interests, instead of maximizing shareholder (owner) profit.</span></span></p>
<p style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;">Most times, you get way more when you give</span></span></span></strong></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I was contemplating taking a sabbatical, and wound up taking a 2 week trip to Haiti with a close family friend and priest. It was a mission to bring supplies, and we also built a bakery. I went as the arrogant American &hellip; here I come to teach them a thing or 2. Yes, I did transfer knowledge, and had an absolute blast introducing a sampling program at the local &ldquo;Farmer&rsquo;s Market&rdquo; for Pan VERITAS .. Bread of Truth.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I met a kid, maybe about 17. I was visiting a school, and walked by a group of kids. &ldquo;hello&rdquo; said one in very good English. We struck up a conversation and spent some time together. Towards the end of my stay, I had $100 bucks in my pocket. I asked, &ldquo;If I were to give you $100, what would you do with it?&rdquo;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I was prepared for all the American like answers &hellip; Nintendo, a new bike, maybe a Sunday &ndash; Go to meeting suit, you should see how this poor community dresses to go to Sunday church. They sing the roof of too! So get this &hellip; he replies &ldquo;I will use it to become an important man!&rdquo; Blew me away. Handed over the $100 with great pleasure as that comment was worth so much more to me!</span></p>
<p style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;">In this new economy &hellip; will it reward Triple Bottom Liners?</span></span></span></strong></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">My Mom &amp; Dad work with the physically &amp; mentally challenged, my Grandfather and Mom are elected officials, I spent my summers volunteering in a variety of camps and events. So maybe I am genetically wired for this kind of stuff, but it also plays a role in my professional and business goals.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">Maybe I am a dreamer, but before the Economic collapse, things were really crazy. Yes, I benefited from these knuckle heads, not much education, but were making $20,000 a month in the mortgage industry, 2 cars, detailed once a month whether they needed it or not! Just felt wrong to watch people.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">Here I am, well educated, busting my ass for my family, trying to do some good in the world, struggling to pursue my dream as an entrepreneur and the world seemed upside down to me.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">Well, turns out, many of these individuals and companies got a big ole spanking. And I believe that things are changing. My City is known for the surfing and action sport apparel industry. At the local barbershop (big change for me, no more fancy hairdo&rsquo;s for this hombre), I met an Executive. I asked him, &ldquo;How much longer do you think you can sell $70 Board Shorts made in China&rdquo; &hellip; see, I VOTE EVERY DAY!</span></p>
<p style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;">What can one do to be a Triple Bottom Liner?</span></span></span></strong></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I got a call from a Beach City that had just approved my Business License after a long and arduous process. Two weeks before I opened my fist location, I had all my equipment sitting in my garage. The Code Enforcement guy was a former Marine, calls me and says &ldquo;I just had to deny a Fund Raiser Event at a high profile location &hellip; it is across the street from the Bay, can&rsquo;t allow the run off. We would support you if you hosted the event with your system&rdquo; I said sure, and blindly went to the event. Greatest luck ever! We have done over 2 dozen events in about to be 14 Cities. Raised over $175,000 for the Marines, been on local TV, in newspapers and literally rubbed elbows with Mayors and City Managers. We have also turned this into a healthy revenue source. Wash 300-400 cars with 40-60 gallons of water. One City put out a Press Release that we saved 40,000 gallons of water at this event.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I often donate a mid range service for Silent Auctions for things like Youth Employment, Injured Marine Funds, my kids school fund raisers.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">I hope one day to finally execute a strategy of 10 Job Creating 2) In the declining automotive sector, 3) of jobs that green and 4) cannot be exported. Someday, maybe, hopefully.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">Just thought I would share this concept. Have a heart. Focus on things other than profit. Define greed in terms of things that you can do to give to your community. You will feel better, and it just might be the magic bullet that catapults your business to the heights you had always dreamed of.</span></p>
<p style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;">VOTE EVERY DAY!</span></span></span></strong></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: 140%;">jim</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-size: 140%;"><strong style="mso-bidi-font-weight: normal;">PS</strong> You know the difference between a Recession and a Depression? A Recession is when you are on a train track in a tunnel, and you can see the light at the other end. A Depression is when you find out that the light is a train coming the other way!</span></span></span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/28/proud-parent-moment-vote-ever-day.html"><rss:title>Proud Parent Moment ... VOTE EVER DAY!</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/28/proud-parent-moment-vote-ever-day.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-07-28T14:47:26Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">My daughters, age 5 &amp; 4 wanted to build a Lemonade Stand.<span style="mso-spacerun: yes;"> </span>Several other kids have done it on our street and we have a Lemon Tree in our side yard.<span style="mso-spacerun: yes;"> </span>Great Idea!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I am an advocate of Water $mart Eco Detailing, but I also embrace the expression &ldquo;Vote Every Day&rdquo;.<span style="mso-spacerun: yes;"> </span>This concept is one that uses the American right to free speech, and the Constitutional Right to make choices.<span style="mso-spacerun: yes;"> </span>Vote Every Day is a concept that encourages one to go to the local coffee house, and ask the owner what green practices they have. <span style="mso-spacerun: yes;">&nbsp;</span>What happens is that the owner becomes aware that their customer base is making decisions on sustainable practices, and the person asking the questions gains valuable knowledge about sustainable and green practices that can be applied to their business and everyday life.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">So my kids are often with me when I Vote Every Day!<span style="mso-spacerun: yes;"> </span>When my wife asks the kids where I am, sometimes they say &hellip; he&rsquo;s over there talking to that man about saving the earth &hellip; or, he&rsquo;s on the phone &hellip; again.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">So I did not know what my kids would say when I told them that we would build a Lemonade Stand and that we needed to use recycled stuff to build it.<span style="mso-spacerun: yes;"> </span>Then I asked them if they knew what recycling was &hellip; after a little pause, they both said they did.<span style="mso-spacerun: yes;"> </span>I asked them to tell me what it meant.<span style="mso-spacerun: yes;"> </span>They looked at each other and then said &ldquo;OK, we can show you&rdquo;.<span style="mso-spacerun: yes;"> </span>One came back with a Picture Frame that they made out of Popsicle sticks for Father&rsquo;s Day.<span style="mso-spacerun: yes;"> </span>They other came back with a Yogurt bowl, cover and spoon.<span style="mso-spacerun: yes;"> </span>The night before, she and her sister wanted to make some music, so she recycled the yogurt stuff by shoving the spoon through the base, and that made music to my ears!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Although I have had failed experiments like the time I brought home a composting bin, some of my efforts worked.<span style="mso-spacerun: yes;"> </span>It was a proud parent moment to see your kids be able to be so happy telling you something and expressing a desire to do something together with you.<span style="mso-spacerun: yes;"> </span>We worked on a drawing and talked about where we will get the materials to build the Lemonade Stand. We talked about the sign, and my wife chimed in with her marketing knowledge &ldquo;It is not a display unless you have a price on it!&rdquo;<span style="mso-spacerun: yes;"> </span>A true family project &hellip; now all we need is a company name!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Calibri;">It was refreshing and exhilarating.<span style="mso-spacerun: yes;"> </span>I did not have to here &ldquo;just another chance to be taxed&rdquo;.<span style="mso-spacerun: yes;"> </span>Or I did not have to explain my position on climate change.<span style="mso-spacerun: yes;"> </span>Proves my theory that the best investment of time and energy is in the next generation.<span style="mso-spacerun: yes;"> </span></span></span></span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I also hope that sharing this story can provide some energy and ideas of how to make this whole green thing more than just a business decision and offer some creativity of how to truly enjoy doing it.</span></p>
<p style="margin: 0in 0in 10pt;"><br /><span style="font-family: Calibri; color: #000000; font-size: small;">Vote Every Day!</span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/22/npdes-regulations-need-to-know-and-my-opinion.html"><rss:title>NPDES Regulations ... need to know and my opinion</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/22/npdes-regulations-need-to-know-and-my-opinion.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-07-22T15:42:09Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;"><strong>So, what does the Mobile Detail Industry need to know about controlling pollution &hellip; and my Opinion!</strong></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">As many know, I am passionate about Water, and believe it is the new Oil!</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I wanted to share some of the facts and data, as I see them, and then editorialize on what it means to the industry, in my not often humble opinion.</span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">The Clean Water Act is described by Wikipedia as </span></span><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ansi-language: EN;"><span style="color: #000000;">the primary </span><a title="Federal law" href="http://en.wikipedia.org/wiki/Federal_law"><span style="color: #0000ff;">federal law</span></a><span style="color: #000000;"> in the </span><a title="United States" href="http://en.wikipedia.org/wiki/United_States"><span style="color: #0000ff;">United States</span></a><span style="color: #000000;"> governing </span><a title="Water pollution" href="http://en.wikipedia.org/wiki/Water_pollution"><span style="color: #0000ff;">water pollution</span></a><span style="color: #000000;">.</span><sup><a href="http://en.wikipedia.org/wiki/Clean_Water_Act#cite_note-0"><span style="color: #0000ff;">[1]</span></a></sup><span style="color: #000000;"> Commonly abbreviated as the <strong>CWA</strong>, the act established the goals of eliminating releases to water of high amounts of </span><a title="Toxic substances" href="http://en.wikipedia.org/wiki/Toxic_substances"><span style="color: #0000ff;">toxic substances</span></a><span style="color: #000000;">, eliminating additional water pollution by 1985, and ensuring that </span><a title="Surface water" href="http://en.wikipedia.org/wiki/Surface_water"><span style="color: #0000ff;">surface waters</span></a><span style="color: #000000;"> would meet standards necessary for human sports and recreation by 1983.</span></span></p>
<p style="background: #f8fcff;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ansi-language: EN;"><span style="color: #000000;">The principal body of law currently in effect is based on the <strong>Federal Water Pollution Control Amendments of 1972,</strong> which significantly expanded and strengthened earlier legislation.</span><sup><a href="http://en.wikipedia.org/wiki/Clean_Water_Act#cite_note-1"><span style="color: #0000ff;">[2]</span></a></sup><span style="color: #000000;"> Major amendments were enacted in the <strong>Clean Water Act of 1977</strong> enacted by the </span><a title="95th United States Congress" href="http://en.wikipedia.org/wiki/95th_United_States_Congress"><span style="color: #0000ff;">95th United States Congress</span></a><sup><a href="http://en.wikipedia.org/wiki/Clean_Water_Act#cite_note-2"><span style="color: #0000ff;">[3]</span></a></sup><span style="color: #000000;"> and the <strong>Water Quality Act of 1987</strong> enacted by the </span><a title="100th United States Congress" href="http://en.wikipedia.org/wiki/100th_United_States_Congress"><span style="color: #0000ff;">100th United States Congress</span></a><span style="color: #000000;">.</span><sup><a href="http://en.wikipedia.org/wiki/Clean_Water_Act#cite_note-3"><span style="color: #0000ff;">[4]</span></a></sup></span></p>
<p style="margin: 0in 0in 10pt;"><a href="http://cfpub.epa.gov/npdes/"><span style="font-family: Calibri; font-size: small;">The NPDES Permit</span></a><span style="font-family: Calibri; color: #000000; font-size: small;"> (National Pollutant Discharge Elimination System) is the element that most directly influences our Industry.<span style="mso-spacerun: yes;"> </span>This regulates pollution discharged into the waters of the United States</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">You need to focus on the MS4 Permit, the Municipal Separate Storm Sewer System.<span style="mso-spacerun: yes;"> </span>This will most influence the Mobile Car Wash &amp; Detailing Industry.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Basically, every 5 years, each governing body is required to renew the NPDES Permit.<span style="mso-spacerun: yes;"> </span>This was always intended to be an iterative process where each time the requirements and restrictions get ratcheted up.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">After several years of trying to educate myself to the process, I would offer that the most important outcome of this whole thing as it relates to the Permit is that once adopted, each Co-Permitee (City, County, tribe, etc) has one year to develop Best Management Practices<span style="mso-spacerun: yes;"> </span>(BMP).<span style="mso-spacerun: yes;"> </span>These BMP&rsquo;s are how each body determines how the local entities will comply with eh Permit.<span style="mso-spacerun: yes;"> </span>The do some education and outreach, and more &amp; more, require Enforcement.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="color: #000000;"><span style="font-size: small;"><span style="font-family: Calibri;">I have the most knowledge about Southern California, although the NPDES permit is in effect in every part of the US.<span style="mso-spacerun: yes;"> </span>There are regional differences, so the EPA has allowed for these differences in the Permits.<span style="mso-spacerun: yes;"> </span>A Beach community may differ from those inland in a desert.<span style="mso-spacerun: yes;"> </span></span></span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I will share some examples, but wanted to make one point.<span style="mso-spacerun: yes;"> </span>In many cases, the Permit will state that pollution is to be controlled to the Maximum Extent Practicable (or the MEP).<span style="mso-spacerun: yes;"> </span>Practicable is the most debated term in the Permit. <span style="mso-spacerun: yes;">&nbsp;</span>However, the one definition that the environmental community is aggressively pursuing is that if it is being done successfully in on area, then the restrictions or requirements are reasonable.<span style="mso-spacerun: yes;"> </span>And the mere fact that it is being done satisfies the requirement of Practicable.<span style="mso-spacerun: yes;"> </span>So think about that as you review the examples.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Orange County California has and is engaged in renewing the NPDES MS4 Permit.<span style="mso-spacerun: yes;"> </span>In <strong style="mso-bidi-font-weight: normal;">North Orange County</strong>, here is what has been adopted:</span></p>
<p style="margin: 0in 0in 10pt;"><a href="http://www.waterboards.ca.gov/santaana/board_decisions/adopted_orders/orders/2009/09_030_oc_stormwater_ms4_permit.pdf"><span style="font-family: Calibri; font-size: small;">Link to Actual NPDES Ms$ Permit</span></a></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Key areas relevant to our industry </span></span></span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Page 11<span style="mso-spacerun: yes;"> </span></span></span></span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Further refinements to the commercial inspection program are included in this order and these include: moving mobile businesses into their own program; </span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Page 37<span style="mso-spacerun: yes;"> </span></span></span></span></p>
<p class="Default" style="text-indent: -0.25in; margin: 0in 0in 0pt 0.25in;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">7. The permittees shall annually review their water quality ordinances and provide findings within the annual report each year on the effectiveness of these ordinances and associated enforcement programs, in prohibiting the following types of discharges to the MS4s (the permittees may propose appropriate control measures in lieu of prohibiting these discharges, where the permittees are responsible for ensuring that dischargers adequately maintain those control measures): </span></span></p>
<p class="Default" style="text-indent: -0.25in; margin: 0in 0in 0pt; mso-list: l0 level2 lfo2;"><span style="color: #000000;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;</span></span></span><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;">d)Wash water from mobile auto detailing and washing, steam and pressure cleaning, carpet/upholstery cleaning, pool cleaning and other such mobile commercial and industrial activities; </span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p style="margin: 0in 0in 10pt;"><span style="text-decoration: underline;"><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: #000000;">PGE 45</span></span></span></span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">x.8) Within 12 months of adoption of this order, the permittees shall develop a mobile business pilot program. The pilot program shall address one category of mobile business from the following list: mobile auto washing/detailing; equipment washing/cleaning; carpet, drape and furniture cleaning; mobile high pressure or steam cleaning. The pilot program shall include at least two notifications of the individual businesses operating within the County regarding the minimum source control and pollution prevention measures that the business must implement. The pilot program shall include outreach materials for the business and an enforcement strategy to address mobile businesses. The permittees shall also develop and distribute the BMP Fact Sheets for the selected mobile businesses. At a minimum, the mobile business Fact Sheets should include: laws and regulations dealing with urban runoff and discharges to storm drains; appropriate BMPs and proper procedure for disposing of wastes generated. </span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">&nbsp;</span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Page 62<span style="mso-spacerun: yes;"> </span>Public education &amp; Outreach<span style="mso-spacerun: yes;"> </span>XIII 4)</span></span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">The permittees shall continue their outreach and other public education activities. Each permittee should try to reach the following sectors: manufacturing facilities; mobile service industry; commercial, distribution and retail sales industry; residential/commercial landscape construction and services industry; residential and commercial construction industry; and residential and community activities. Individual workshops (or regional workshops) for each of the aforementioned elements shall be administered by each permittee (or on a countywide basis) by July 1, 2010 and on an annual basis thereafter. Commercial and industrial facility inspectors shall distribute developed educational information (Fact Sheets) to these facilities during inspections. </span></span></p>
<p class="Default" style="page-break-before: always; margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-bidi-font-family: 'Times New Roman';">&nbsp;</span></p>
<p class="Default" style="margin: 0in 0in 0pt;"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;"><span style="color: #000000;">Further, for restaurant, automotive service centers and gasoline service station corporate chains, new information or that which has been previously developed shall be provided to corporate environmental managers during outreach visits that should take place twice during the permit term. Some of these outreach activities could be conducted through the chamber of commerce or other similar establishments. The outcomes from all outreach requirements contained herein shall be reported in the applicable annual reports. </span></span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: Calibri;">Here is the <strong style="mso-bidi-font-weight: normal;"><span style="text-decoration: underline;">proposed language</span></strong> for <strong style="mso-bidi-font-weight: normal;">South Orange County Region 9</strong></span></span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Section F.3.b.(3) (new language)<br />(3)BMP Implementation for Mobile Businesses<br />(a) Each Copermittee must develop and implement a program to reduce the discharge of storm water pollutants from mobile businesses to the MEP and to prohibit non-storm water discharges pursuant to Section B of this Order. Each Copermittee must keep, as part of their commercial source inventory, a listing of mobile businesses known to operate within its jurisdiction. The program must include: </span></p>
<p style="text-indent: -0.5in; margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo1;"><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt; mso-fareast-font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="mso-list: Ignore;">(i)<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Development and implementation of minimum standards and BMPs to be required for each of the various types of mobile businesses; </span></p>
<p style="text-indent: -0.5in; margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo1;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="color: #000000;"><span style="font-family: Calibri; font-size: small;">(ii)</span><span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span></span><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Development and im plementation of an enforcement strategy which specifically addresses the unique characteristics of mobile businesses;<span style="mso-spacerun: yes;"> </span>DRAFT Order Changes 18 June 09 Page 31 of 56 </span></p>
<p style="text-indent: -0.5in; margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo1;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="color: #000000;"><span style="font-family: Calibri; font-size: small;">(iii)</span><span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span></span><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Notification of those mobile businesses known to operate within the Copermittee&rsquo;s jurisdiction of the minimum standards and BMP requirements and local ordinances; </span></p>
<p style="text-indent: -0.5in; margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo1;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="color: #000000;"><span style="font-family: Calibri; font-size: small;">(iv)</span><span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span></span><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Development and implementation of an outreach and education strategy; and </span></p>
<p style="text-indent: -0.5in; margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo1;"><span style="color: #000000;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri; font-size: small;">(v)</span><span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span><span style="line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black; font-size: 9pt;">Inspection of mobile businesses as needed to implement the program.</span></span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">OK &hellip; time for me to editorialize a bit &hellip; I have posted this topic many times on the Forum.<span style="mso-spacerun: yes;"> </span>Occasionally I get some supporting comments, but most often it is in the form of a challenge.<span style="mso-spacerun: yes;"> </span>&ldquo;Not in my area&rdquo;, &ldquo;Another government effort to levy a tax&rdquo;, &ldquo; &ldquo;Might be the case, but as long as there is no enforcement, they will have to rip the pressure washer from my hands or make me put down a wash mat&rdquo;.<span style="mso-spacerun: yes;"> </span>I am paraphrasing, however these sentiments of our industry come across loud and clear to the regulators.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">The Regulators, they are very aware of our industry, they get complaints all the time.<span style="mso-spacerun: yes;"> </span>Their opinion is not someone with a beautiful trailer or van, nice uniforms, been through extensive training.<span style="mso-spacerun: yes;"> </span>They see the majority benefiting from such a low barrier to entry.<span style="mso-spacerun: yes;"> </span>Bucket &amp; Hose, maybe a business card and they are a Detailer!<span style="mso-spacerun: yes;"> </span>The pictures they use are not elegant, but are often a sad representation of our industry.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I know there are lots of other great innovations in our industry.<span style="mso-spacerun: yes;"> </span>I also believe that our industry will not take reasonable steps to control pollution unless the Regulators force an Ordinance where the Detailer will be fined the Industry will not self regulate.<span style="mso-spacerun: yes;"> </span>Never has, never will.</span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Once this occurs, I think we will see a change, not drastic, but a step in the right direction. We need credibility with Regulators, but we also need it with the Car Wash Industry, the Dealerships, Body Shops, Auto Manufacturers, etc.<span style="mso-spacerun: yes;"> </span>And until we &ldquo;Clean up or Industry Act&rdquo;, I think we will be perceived by the masses as a gypsy industry, that this fella is here because they could not cut it in a real job type of prejudice. </span></p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Those are some facts as I see, and my opinions on the topic.<span style="mso-spacerun: yes;"> </span>Hope you will respond with facts first, and opinion based on your facts.</span></p><p></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/21/introduction-of-a-water-mart-eco-detailer.html"><rss:title>Introduction of a Water $mart Eco Detailer</rss:title><rss:link>http://www.autodetailingnetwork.com/jim-fitzpatrick/2009/7/21/introduction-of-a-water-mart-eco-detailer.html</rss:link><dc:creator>Jim Fitzpatrick</dc:creator><dc:date>2009-07-21T18:00:26Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">My name is James Michael Fitzpatrick.<span style="mso-spacerun: yes;"> </span>I was born in Boston, lived just south most of my life.<span style="mso-spacerun: yes;"> </span>Went to a great prep / private high school. Graduated from the University of Notre Dame.<span style="mso-spacerun: yes;"> </span>Worked in the Consumer Packaged Goods industry.<span style="mso-spacerun: yes;"> </span>Finally was a Country Manager as an International Business Executive for a company traded on the NYSE.<span style="mso-spacerun: yes;"> </span>So I have had a great deal of big company &amp; corporate experience.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I got into this industry because I wanted to get off planes, trains and automobiles.<span style="mso-spacerun: yes;"> </span>I wanted to be local , be involved in my community and be accessible to my family. </span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I came to Mobileworks a while back, and my user name is RELAITED &hellip; I knew before I ever had my first post, that I was a backwards Detailer.<span style="mso-spacerun: yes;"> </span>It was quickly verified that my ideas were not traditional.<span style="mso-spacerun: yes;"> </span>I was captain of football and Baseball in High School, so I like Team sports and collaborative efforts.<span style="mso-spacerun: yes;"> </span>Did not find much of that here, but I did when it came to Water $mart Eco Detailing.<span style="mso-spacerun: yes;"> </span>Those that embraced the concepts were those that I have had good conversations with, even built some relationships.<span style="mso-spacerun: yes;"> </span>And I have enjoyed conversations on topics unrelated to the Water $mart Eco Detailing, as there is something about an early adopter, a frontiersman, an innovator, that yields common thinking and bonds.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Yes, it is true, I am a Master Franchisee with ProntoWash in Southern California.<span style="mso-spacerun: yes;"> </span>But no, it is not true that I am here trying to sell something.<span style="mso-spacerun: yes;"> </span>First off, most entering the industry do not have sufficient capital to invest.<span style="mso-spacerun: yes;"> </span>Right or wrong, we require investments in all areas of the business, and that can be a challenge to start up, and sustainability as you need to charge on the higher end of prices.<span style="mso-spacerun: yes;"> </span>So the first reason is most do not have the money.<span style="mso-spacerun: yes;"> </span>Second, for the more seasoned industry veteran, they are successful enough to sustain the business, or have enough experience to adapt to be successful.<span style="mso-spacerun: yes;"> </span>It would be an unlikely fit on both ends.<span style="mso-spacerun: yes;"> </span>It is hard to teach an old dog new tricks.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">So why spend time posting and not more time with my family &hellip; good question.<span style="mso-spacerun: yes;"> </span>I am a strong advocate of Water $mart Eco Detailing.<span style="mso-spacerun: yes;"> </span>I think it is a superior model. It has lower costs of entry to allow a newbie to properly invest in things like image, insurance and all other necessary elements of a legitimate business.<span style="mso-spacerun: yes;"> </span>The model will meet or exceed requirements.<span style="mso-spacerun: yes;"> </span>I think that changing the perception of the City and Regulators is a necessary part of the evolution of this industry &hellip; trust me, they do not think very highly of our industry.<span style="mso-spacerun: yes;"> </span>So I advocate in areas that most in the industry either do not focus on or ignore.<span style="mso-spacerun: yes;"> </span>As a result of my efforts to educate myself on 2 principle attributes of my business, ultra low water usage and no run off, I have developed a passion for water, in many aspects and will run for an elected water position in the next election cycle.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Please remember that I am a champion of Water $mart Eco Detailing.<span style="mso-spacerun: yes;"> </span>A broad and inclusive definition.<span style="mso-spacerun: yes;"> </span>Yes it has &ldquo;waterless&rdquo;, but also advocate a No Rinse, Steam and conservation of water with policing of pollution.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I do not plan to take on many soft issues &hellip; not my style.<span style="mso-spacerun: yes;"> </span>I want to take on the issues that will really make a difference in the industry.<span style="mso-spacerun: yes;"> </span>If I am not doing that, I am open to the challenge.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">I have enabled the comment feature, and I look forward to your comments.</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Talk soon,</span></p>
<p style="margin: 0in 0in 10pt;">&nbsp;</p>
<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; color: #000000; font-size: small;">Jim Fitzpatrick</span></p>]]></content:encoded></rss:item></rdf:RDF>