Introduction of a Water $mart Eco Detailer

My name is James Michael Fitzpatrick. I was born in Boston, lived just south most of my life. Went to a great prep / private high school. Graduated from the University of Notre Dame. Worked in the Consumer Packaged Goods industry. Finally was a Country Manager as an International Business Executive for a company traded on the NYSE. So I have had a great deal of big company & corporate experience.

I got into this industry because I wanted to get off planes, trains and automobiles. I wanted to be local , be involved in my community and be accessible to my family.

I came to Mobileworks a while back, and my user name is RELAITED … I knew before I ever had my first post, that I was a backwards Detailer. It was quickly verified that my ideas were not traditional. I was captain of football and Baseball in High School, so I like Team sports and collaborative efforts. Did not find much of that here, but I did when it came to Water $mart Eco Detailing. Those that embraced the concepts were those that I have had good conversations with, even built some relationships. And I have enjoyed conversations on topics unrelated to the Water $mart Eco Detailing, as there is something about an early adopter, a frontiersman, an innovator, that yields common thinking and bonds.

Yes, it is true, I am a Master Franchisee with ProntoWash in Southern California. But no, it is not true that I am here trying to sell something. First off, most entering the industry do not have sufficient capital to invest. Right or wrong, we require investments in all areas of the business, and that can be a challenge to start up, and sustainability as you need to charge on the higher end of prices. So the first reason is most do not have the money. Second, for the more seasoned industry veteran, they are successful enough to sustain the business, or have enough experience to adapt to be successful. It would be an unlikely fit on both ends. It is hard to teach an old dog new tricks.

So why spend time posting and not more time with my family … good question. I am a strong advocate of Water $mart Eco Detailing. I think it is a superior model. It has lower costs of entry to allow a newbie to properly invest in things like image, insurance and all other necessary elements of a legitimate business. The model will meet or exceed requirements. I think that changing the perception of the City and Regulators is a necessary part of the evolution of this industry … trust me, they do not think very highly of our industry. So I advocate in areas that most in the industry either do not focus on or ignore. As a result of my efforts to educate myself on 2 principle attributes of my business, ultra low water usage and no run off, I have developed a passion for water, in many aspects and will run for an elected water position in the next election cycle.

Please remember that I am a champion of Water $mart Eco Detailing. A broad and inclusive definition. Yes it has “waterless”, but also advocate a No Rinse, Steam and conservation of water with policing of pollution.

I do not plan to take on many soft issues … not my style. I want to take on the issues that will really make a difference in the industry. If I am not doing that, I am open to the challenge.

I have enabled the comment feature, and I look forward to your comments.

Talk soon,

Jim Fitzpatrick