Detailing Business Runnning Marketing Campaign on Twitter and Facebook
Wednesday, October 7, 2009 at 11:06AM Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business.
He thinks the service, which costs $450 a month, is worth it. "It's just better having somebody else dedicated to thinking of stuff to put up," says Mr. Chisom, co-owner of Showroom Shine Express Detailing LLC in St. Louis.
Some small-business owners, overwhelmed by the time commitment required of marketing their products and services via social media, are hiring consultants to lend a hand. But the price of such support can vary widely based on the extent of work involved, and many entrepreneurs with already meager resources for marketing and advertising may need to think carefully before taking on the extra cost.
Article provided by WSJ.
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