FOR IMMEDIATE RELEASE
Media Contact: International Detailing Association
International Detailing Association (IDA) introduces Certified Detailer Program
ST. PAUL, MN – The International Detailing Association (IDA) proudly launches its Certified
Detailer program. This program is a culmination of the cooperative efforts of industry leaders
specializing in the detailing industry. The multi-phased program evaluates and develops a
detailer’s technical knowledge and proficiency. Successful completion of the first phase,
consisting of ten written exams, will grant the detailer the title of IDA Certified Detailer (IDA-CD).
Successful completion of a higher-level second phase, consisting of advanced written exams and
hands-on assessments, will award the detailer a title of IDA Master Detailer (IDA-MD).
IDA President Keith Duplessie is quoted as saying, “The Certified Detailer Program is the first
independent program of its kind. It is a cooperative effort led by the industry’s leading
manufacturers and professionals, and unlike many other programs, it is process specific not
The Certification Program is available to IDA members and non-members alike. For more
information or to download the application form please visit our website www.the-ida.com or email
The International Detailing Association’s mission is to facilitate dialogue among industry
professionals and establish excellence standards to elevate the professionalism and success of
detailing industry operators.
The International Detailing Association is the leading industry association for professional detailing operators, suppliers and consultants to the industry. The association is dedicated to promoting the value of professional detailing services, the recognition of professional detailing as a trade, and empowering detailing industry professionals at each stage in their career.
The purpose of this association is to serve and promote the interests of the detail industry; to serve as a rallying point for collection action by individual operators and regional chapters of detail business owners on problems affecting the industry; and to do whatever is necessary, proper, and legitimate for the common good and welfare of the detail industry.