Bud Abraham

Bud Abraham's Auto Detailing Library
Bud Abraham
from Detail Plus Car Appearance Systems

 

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RL "Bud" Abraham is the founder and president of DETAIL PLUS Car Appearance Systems, the leading manufacturer and supplier of detailing equipment and related products and training. He has been involved in the car appearance industry for almost 40 years as an operator, distributor, manufacturer and consultant.

He has personally designed and built car care centers including detailing and car wash all over the world, and has owned and personally operated his own detail centers and automatic carwash facilities.

He was founder and first executive director of the Professional Detailing Association until it merge with the International Carwash & Detailing Association. He presently serves on the Board of Directors of both the International Carwash & Detailing Association and the Western Carwash Association.

Besides conducting his own seminars and training sessions on detailing and car care around the world, he also is a regular speaker at all of the major automotive service industry trade shows.

As well, he conducts special detail training sessions for Toyota Motors to certify their dealership detailers to work on Toyota Certified vehicles.

In addition he writes regular columns on detailing and car care for all of the major automotive service industry trade journals including: Professional Carwashing & Detailing; Detailer's Digest; Auto Remarketing; Body Shop Business; National Oil & Lube News.

His personal goal is to see the auto detailing service recognized one day as a legitimate auto service by manufacturers, dealers and the public.

Bud can be reached at 800.284.0123

 


Bud's Article Library:

  • Detailing Business Plans

    Why Every DETAIL Operation Needs a Business Plan
    A BUSINESS PLAN is your map to the money. It tells you where you're going to get it, and how much of it you're going to be able to keep. And, like any map, the more specific the plan is, the easier it will be to get to your destination.

    Click on "Detailing Business Plans" to read the full article 

  • Carpet Cleaniing Science

    Detailers treat carpet cleaning like a "step-child" compared to the attention given to paint finishing procedures. However, carpet cleaning is just as important.
    In one of the many trade magazines I read monthly an interesting article appeared about commercial carpet cleaning authored by M. Dixon, president of Dixon & Associates.
    Many of the points mentioned in his article were quite relevant to automotive carpet cleaning and for that reason I borrowed from him for this discussion.

    Click on "Carpet Cleaning Science" to read the full article 

  • Detailing Clay

    IT'S MORE THAN A HANDFUL OF CLAY
    THE USE OF CLAY IS A FANTASTIC INNOVATION,FOR THOSE IN THE AUTO DETAILING BUSINESS
    AND SOMETHING THAT EVERY DETAIL SHOP NEEDS TO USE.

    Who doesn't remember the hours we spent as children entertaining ourselves making monsters, noodles, bowls and various other things with clay? Later generations called it Play Dough, another version of the same thing.
    Of course, if you were into ceramics, you actually could form real things like vases, plates, pots and bowls from clay and then bake them in a kiln to keep permanent your creative masterpiece. It seems clay has been with us since ancient times providing both recreational and practical applications.

    Click on "Detailing Clay" to read the full article 

  • Targeted Marketing

    Marketing is a lot like playing darts; even though you don't hit the bull's-eye every time you can still win with the most points. Most detailers don't know who their target customer is, or who they want to attract to their business. With target marketing the goal is to continually aim for the bull's-eye, the market that will give you the most business for the least amount of money, time and effort expended.

    Click on "Targeted Marketing" to read the full article

  • Auto Clear Coat Finishes

    A few years ago a good friend of mine, John Pfanstiel wrote an article on clear coat paint finishes. The presentation was directed to paint and body shop owners and technician, but the information can be very valuable to detailers too. With his permission, borrowing from this article, we can provide some good information about clear coat paint finishes.

    It wasn't until the late 80's and early 90's that most U.S. auto manufacturers began to use clear coat paint finishes on their vehicles almost exclusively. For that reason every detailer must know, understand and be able to identify a base-coat/clear-coat paint finish.

    Click on "Auto Clear Coat Finsihes" to read the full article