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Bob Keppel

 

Article by Bob Keppel

Bob Keppel started Ace Car Reconditioning  in Portland, OR in 2004 and used Google, Yelp, Craigslist, and Angies List to grow Ace into the largest reconditioning shop in Oregon.

He now runs 3 companies servicing the reconditioning industry:

1.  Applied Colors.  Manufacturers of paint touch up systems for car detailers and PDR techs.
2.  SEO 4 Detailers .  Website design and marketing for reconditioners.
3.  The Car Detailing Blueprint. Operations and marketing guide for auto detailers.

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Wednesday
Jun262013

PDR Success Story: Meet the Dent Dominator

When you dial 919-816-5059 Ken Mori picks up the phone. “This Ken, the Dent Dominator,” he says. Mori has been working in paintless dent repair since 1993. After 14 years serving the St. Louis area, he moved his family and business to Raleigh, NC in 2007. Mori recognizes that while there are obstacles to his trade, everybody is looking for quality and reliability.

Getting into paintless dent removal is not something that happens overnight. Mori compares the industry to being a doctor. You need to have somebody who can show you the ropes and teach you the trade. Customers expect professional service from the start, and learning on your own is the recipe for disaster.

Before he developed a reputation, Mori said that grinding and going to extremes allowed his business to get off of the ground. He made cold calls, went door-to-door, offered free demonstrations, and offered to do more difficult jobs that other similar companies shied away from. In what is a bit of a niche field, Mori says that owning and operating your own company is ideal.

The "Dent Dominator"

If he were to go back during his career and change anything, he would have opened his own company sooner. His says that the technician is the guy doing most of the work and all of the selling anyway, so while it certainly involves risk, being on your own makes the most sense.

Mori is satisfied with his income and career, particularly last year when hail created a significant need for paintless dent repairs. While obstacles like thinner metals being used in modern cars, and the economic downturn have affected business, his company is growing, and he loves the industry.

 

 

Read the complete interview at: http://appliedcolors.com/pdr-success-story-meet-the-dent-dominator.html

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    PDR Success Story: Meet the Dent Dominator - Bob Keppel Articles - Auto Detailing Business | Car Detailing Training | Mobile Detailing Equipment
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    PDR Success Story: Meet the Dent Dominator - Bob Keppel Articles - Auto Detailing Business | Car Detailing Training | Mobile Detailing Equipment
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    Response: August Bowden
    Detailing SEO Articles from Bob Keppel of Applied Colors
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