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Bob Keppel

 

Article by Bob Keppel

Bob Keppel started Ace Car Reconditioning  in Portland, OR in 2004 and used Google, Yelp, Craigslist, and Angies List to grow Ace into the largest reconditioning shop in Oregon.

He now runs 3 companies servicing the reconditioning industry:

1.  Applied Colors.  Manufacturers of paint touch up systems for car detailers and PDR techs.
2.  SEO 4 Detailers .  Website design and marketing for reconditioners.
3.  The Car Detailing Blueprint. Operations and marketing guide for auto detailers.

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Thursday
Sep202012

Grow auto detailing profits with add-on services. 

When I started detailing cars in 2003, profits were disappointing.  What appeared to be a low overhead business just wasn't so after I subtracted gas, supplies and oh yea--stuff that broke.  I came up 20% short of the profits I penciled out during planning!

The "easy money" in car detailing is in the "extras."

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A rule in the restaurant business is that you break even on the entree, but make your money on the stuff that comes before and after:  soda, liquor, appetizers, and dessert.  And though I did far better than break even on car detailing, year after year this "rule of thumb" proved to be true when I did the accounting:  the big profits truly were in the extras. 

Paint touch up, wheel repair, leather dye, windshield repair, and odor removal made me twice, sometimes three times, what I made on detailing.  And it was easier on my body.

Lets look at the hourly profits:

  • Auto Detailing:  $45/hr.
  • Glass chip repair: $80/hr.
  • Paint Touch Up:  $100+/hr.
  • Leather Recoloring:  $100+/hr.
  • Wheel Repair:  $120/hr.

If you're only offering detailing, you're essentially a restaurant that serves just entrees.

I've made it easy to add new services and make more per car.

I started Applied Colors in 2007 to offer affordable add-on systems to detailers.  Our most popular equipment:

We make it simple and risk-free to invest in your business:

  • DVD training.  Study at home in a few hours.  No need to close business and travel to learn a new skill.
  • Money-back guarantee.  You have 45 days to try any of our systems.  Return for a full refund--including shipping in both directions--if you're unhappy with any Applied Colors system.

Even if you don't choose Applied Colors equipment, make an effort to offer something new to your customers in the next 6 months.  You'll find it challenging and rewarding to expand into new areas.

 

 

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