Grow auto detailing profits with add-on services.
Thursday, September 20, 2012 at 7:57PM When I started detailing cars in 2003, profits were disappointing. What appeared to be a low overhead business just wasn't so after I subtracted gas, supplies and oh yea--stuff that broke. I came up 20% short of the profits I penciled out during planning!
The "easy money" in car detailing is in the "extras."
A rule in the restaurant business is that you break even on the entree, but make your money on the stuff that comes before and after: soda, liquor, appetizers, and dessert. And though I did far better than break even on car detailing, year after year this "rule of thumb" proved to be true when I did the accounting: the big profits truly were in the extras.
Paint touch up, wheel repair, leather dye, windshield repair, and odor removal made me twice, sometimes three times, what I made on detailing. And it was easier on my body.
Lets look at the hourly profits:
- Auto Detailing: $45/hr.
- Glass chip repair: $80/hr.
- Paint Touch Up: $100+/hr.
- Leather Recoloring: $100+/hr.
- Wheel Repair: $120/hr.
If you're only offering detailing, you're essentially a restaurant that serves just entrees.
I've made it easy to add new services and make more per car.
I started Applied Colors in 2007 to offer affordable add-on systems to detailers. Our most popular equipment:
- ScratchOut paint touch up system.
- WheelPro alloy wheel repair system.
- LeatherPro leather dye system.
- WC500 glass repair system.
- HeadlightPro headlight restoration system.
- StainDetailer carpet and upholstery stain removal system.
We make it simple and risk-free to invest in your business:
- DVD training. Study at home in a few hours. No need to close business and travel to learn a new skill.
- Money-back guarantee. You have 45 days to try any of our systems. Return for a full refund--including shipping in both directions--if you're unhappy with any Applied Colors system.
Even if you don't choose Applied Colors equipment, make an effort to offer something new to your customers in the next 6 months. You'll find it challenging and rewarding to expand into new areas.


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